Transformed fragmented, rule-heavy application flows into a unified, scalable system. By restructuring the underlying logic and standardizing the flow across products, the new system reduced support requests by 25% and product-specific build effort by 40%. Streamlining key friction points led to a 40% decrease in user drop-off rates, while the clearer structure and simplified steps enabled over 80% of users in testing to complete the process with ease.

Redesigned the dashboard into a scalable, role-based system, reducing support calls by 35% and speeding up design updates by 40%. Expanded access to core functionality, with 70% of key dashboard features now accessible, enabling users to actively manage policies, accounts, and tasks in one unified experience tailored to both individual and partnership needs.